Your private Maison
in Mexico.
A permanent address. A private showroom. An immersive environment. An invitation-only experience — without opening a boutique.
Discover the house →BRAND REPRESENTATION · PRIVATE HOSPITALITY · MARKET ENTRY
THE HOUSE
There is
another way.
For decades, luxury brands entering new markets have faced the same dilemma: open an expensive boutique, depend on a retailer, or remain invisible.
We believe there is another way. The Collectors Lounge gives a Maison its own universe in Mexico — without compromising its identity, without investing in a permanent boutique and without losing control of its story.
Your Maison. Your identity. Your collections. Your clients. Your experience.
THE SPACE
More than
a showroom.
A flexible environment designed for private experiences, brand activations and market entry — delivered ready to become your Maison.
Ready to become your Maison.
Furniture, display cases, lighting, screens, power, operational Wi-Fi and daily setup are part of the standard environment. Digital content and standard graphic customization can be adapted to the brand.
Hosted by a professional team.
A single-boutique activation includes one site manager, two host-advisors, shared security and daily cleaning. With both boutiques: one site manager, four host-advisors, adapted security and daily cleaning.
From private to full takeover.
The atrium and boutiques can move from private appointments to dinners, cocktails, launches and demonstrations. Formats range from intimate private salons to full takeovers for up to 80 guests.
Private appointmentsCollector eventsPress presentationsProduct launchesVIP dinnersBrand storytellingRetail testingMarket representationConcierge services
Additional hospitality, enhanced security, VIP transport, concierge, scenography, audiovisual production, temporary secure storage and special logistics can be arranged according to the brief.
MORE THAN A SHOWROOM
One place.Infinite identities.
The Collectors Lounge is not retail. It is a platform for market entry — a place where every Maison can establish its own universe.
Event / Activation
One-off presence · Create a moment
Enquire →Annual Residency
Recurring annual presence · Establish a Brand recurring physical presence
Enquire →MX Extension
Retail + boutique operated by TCL · Be represented in Mexico with a scheduled boutique presence
Enquire →Brand Office MX
Retail operated by TCL + lounge · Be represented in Mexico without leasing the boutiques
Enquire →Market Development
Co-development operated by TCL · Accelerate a market with stronger TCL commitment
Enquire →BEYOND RETAIL
Luxury is not built
through transactions.
Luxury is built through relationships. The Lounge is designed for private presentations, collectors, journalists, family offices, architects and entrepreneurs — with access shaped around the Maison and the moment.
01CollectorsRarity · expertise · collectible objects
02Women & LuxuryFashion · jewellery · beauty · design
03Luxury LifestyleAutomotive · watches · travel · design
04Culture & CreativeArt · architecture · gastronomy
WATCHMAKING · JEWELLERY · FASHION · AUTOMOTIVE · ART & DESIGN · HOSPITALITY · BEAUTY & WELLNESS · COLLECTIBLES
THE EXPERIENCE
The visitor doesn't simply enter a showroom.
They enter your Maison.
Every detail is orchestrated. Every material. Every scent. Every sound. Every conversation. Every object.
From the entrance to the private lounge, the experience is designed to feel dedicated to the brand — not borrowed from someone else's retail environment.
CITY32 · MÉRIDA
The right address
for the right audience.
City32 places The Collectors Lounge inside one of Mérida's most distinctive mixed-use environments — where retail, gastronomy, lifestyle and contemporary architecture come together in a distinctly high-end setting.
For a Maison entering Mexico, it creates a natural setting for welcoming high-net-worth clients, collectors and international guests. A five-star hotel, a curated food hall and first-rate gastronomic restaurants create a sophisticated hospitality ecosystem, while the architecture and overall environment reinforce the sense of occasion around every meeting, private appointment or event.
City32 gives Maisons a permanent address without the burden of a permanent boutique — with the infrastructure, atmosphere and audience to host, impress and build lasting relationships.
YOUR GATEWAY TO LATIN AMERICA
Mérida.
Mexico.
Mérida offers a distinctive setting where culture, architecture, gastronomy, hospitality and an increasingly sophisticated luxury audience meet.
The Collectors Lounge offers a simple way to test, establish and develop your presence — without opening a boutique, without recruiting a local team and without compromising your identity.
Mérida is our operational base — a discreet, premium address from which relationships can grow.
THE COLLECTORS LOUNGE
Every Maison deserves
its own stage.
Your identity. Your collections. Your clients. Your story. Your experience.
HOSTED BY TCL
Your Maison.
One partner.
The Collectors Lounge is operated by professionals dedicated to collectors, independent watchmaking and luxury experiences. Our ambition is simple: to become an elegant gateway between international Maisons and Mexico's most discerning audiences.
Brand representation, market entry, private events, collector access, press relations, content creation, photography, logistics, after-sales coordination and private concierge services can be built around the brief.
START A CONVERSATION
Tell us about
your Maison.
Rent the space, develop your presence in Mexico or explore a retail opportunity. Share your brief and the house will come back to you directly.
CITY 32 · MÉRIDA · MEXICO